The problem.
The client is a criminal defence lawyer, accredited private investigator and technical consultant in Costa Rica, with a long career at the national judicial investigation agency (OIJ). People look for a lawyer like him on a bad day, from a phone, and often do not know which kind of help they need or what stage their case is in. The site had three jobs: explain the three services in plain words, show why his background matters, and give a worried visitor an easy first step. It is also built to be found when people search for a criminal lawyer or a private investigator in Costa Rica.
What it looks like.
Opens in this tab. It is a demo copy: forms and outside links are switched off.
What is on the page, section by section.
First screen
A search-first headline, "Abogado penalista en Costa Rica", with his accreditations underneath, one calm line on how he works, three career figures (30+ years in criminal justice, 22+ at the OIJ, 1996–2018) and a WhatsApp consultation button.
The H1 matches what people type into Google. His name sits in the bar and the page title. A visitor sees who he is and what to do in a few seconds, on a dark page with no stock courtroom clichés.
Three practice areas
Defence, private investigation and technical forensic consultancy, each as a one-line card with a link to its own page.
Three overlapping services confuse people. Separate pages explain each one properly and let each appear for its own search, such as criminal lawyer or private investigator in Costa Rica.
"Where is your case?"
Six situations: summoned to testify, a relative detained, a charge filed, trial date set, victim of a crime, need a private investigation. Picking one shows what it means, three things to do, and a WhatsApp button whose message names the stage.
People write in more readily when they can say where they are. The lawyer receives the message with context already in it.
Career, kept short
Three compact blocks on the home page (22+ years at the OIJ, international training, recognitions), with the full career on its own page.
The home page keeps only what builds trust. The long version lives on /trayectoria/, so the first screen stays light.
One page per service
The defence page carries the process steps and the common questions, so the home page stays short.
Long answers sit where the matching search lands.
Opinion pieces
Three short articles on security, prisons and the criminal justice system.
They show how he thinks, and they give the site fresh pages that he can add to over time.
Contact
A closing block with WhatsApp, a call button and an email link, the office address, and a reminder not to send confidential details before the consultation.
Contact asks for little. Warning people off sending sensitive material by message is part of earning trust.
How we would adapt this to your business.
- Lawyers, accountants, doctors and consultants: a "where are you?" picker sorts visitors into the right first message, and you receive it with context.
- One page per service, and per city if you serve several, so each can show up when people search for exactly that.
- Replace slogans with proof that belongs to you: a real timeline, qualifications and opinions you stand behind.
Want something like this for your business?
Tell us what you sell and who you want to reach. We reply with a plan and a price.